Instagram came up with a new feature called guides to help influencers with creating long form of content in an easy-to-digest format.
They had initially released guides for places, to recommend travel destinations or places around your city.
In an effort to provide resources for people who are struggling due to the COVID-19 pandemic they released it for other types too like products and posts. The initial release was limited to health advocates and now it is open to most of the people.
This is how you can create an Instagram Guide:
- Go to your profile
- Click on the + button at the top right corner
- Click guide and get started with any of the three guides